CLOSE MORE SALES

PR That Closes Sales is an online course that teaches hotel technology companies how to DIY their Public Relations, resulting in a boost in visibility and credibility with potential customers, shortening the sales cycle and closing more sales. 

REGISTER NOW TO CLOSE MORE SALES USING PR

TABLE OF CONTENTS

COURSE INTRODUCTION


MODULE ONE – PUBLIC RELATIONS

Lesson 1 – What is Public Relations (PR)? What are Media Relations & Content Marketing?

Lesson 2 – What You Can & Cannot Expect PR to Accomplish

Lesson 3 – How to Establish Short- and Long-Term Strategic Goals. Step-by-Step Instruction on How to Create a Comprehensive Strategy Document

Bonus Lesson – Glossary of Important PR Terms


MODULE TWO – MEDIA RELATIONS

Lesson 1 - The Hospitality Industry Media Market

Lesson 2 – How to Create Strong Key Messages

Lesson 3 – How to Draft the Basic Media Materials:

  • Press Release
  • Media Alert
  • Backgrounder
  • Email Pitch
  • Fact Sheet

Lesson 4 – How to Create & Maintain an Effective Media List

Lesson 5 – Media Relations: Best Practices

Lesson 6 – What Makes a Story Newsworthy? 

Lesson 7 – Distribution 101: How/When to Send Your Pitches, the Importance of Personalization, Spam Triggers, Media Lead Time & Much More

Lesson 8 – Media Training 101

Lesson 9 – Follow-up Pitches: Best Practices

Lesson 10 – Editorial Calendars & Other Useful Media Relations Tools

Lesson 11 – Evaluating Your PR Campaign

Lesson 12 – What To Do After a Story is Published


MODULE THREE – CONTENT MARKETING

Lesson 1 - How to Write Educational Articles that Indirectly Sell Your Product Without Becoming a Sales Pitch

Lesson 2 – Expert Articles: Formatting Best Practices

Lesson 3 – How to Distribute Your Expert Articles to Media


MODULE FOUR – LET'S GET STARTED

Lesson 1 – How to Schedule Media Relations & Content Marketing Outreach for Optimal Results

Lesson 2 – Next Steps: A Step-by-Step Checklist to Get Started on Your PR Campaign TODAY!


COURSE SUMMARY & NEXT STEPS

 

REGISTER NOW TO CLOSE MORE SALES USING PR

PRICING

For a very limited time, save 10%, get exclusive bonus lessons & a one-hour Skype consultation with the instructor, Jennifer Nagy ($250 value!).

ONE-TIME PAYMENT

$887

20+ step-by-step, online video lessons to teach you how to DIY your own PR

Membership in the secret Facebook group

Document Templates & Other Helpful Materials

Exclusive bonus Lessons

A one-hour Skype consultation with the instructor to provide advice on your PR strategy ($250 value!)

Immediate, Lifetime Course Access

SAVE $275!!

REGISTER NOW

MONTHLY PAYMENTS

$87

PER MONTH - TOTAL $1044

20+ step-by-step, online video lessons to teach you how to DIY your own PR

Membership in the secret Facebook group

Document Templates & Other Helpful Materials

Exclusive bonus Lessons

A one-hour Skype consultation with the instructor to provide advice on your PR strategy ($250 value!)

Immediate, Lifetime Course Access

SAVE $120!!

REGISTER NOW

60-DAY MONEY BACK GUARANTEE

We offer a 100%, 60-day, money-back guarantee!

I’m giving you a FULL 60 DAYS to put the plan into action before making a final commitment. If you do the work (details here) and decide this course is not right for you, just let me know and I will refund your full investment. 

REGISTER TODAY

"I have hired Jennifer to handle PR for two different hospitality companies, and, both times, I have been extremely pleased with the results. So much so, that I've also referred her to other companies who were looking for a top-notch PR pro with extensive experience in the hospitality industry and a familiarity with hotel tech. "

Erik Muñoz
Chief Marketing Officer at high-profile hotel tech vendors

"Jennifer handled our PR for more than 10 years and, during this time, we experienced huge boosts in visibility with hotels worldwide, increased web traffic and significant name recognition within the industry, even with cold leads. In short, Jenn's PR outreach (and the placements it generated) made it quicker and easier for our sales team close more sales of our revenue management solution."

Bruno Perez
Co-founder & Vice President of REVPAR GURU
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